Social Media Manager

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Title: Social Media Manager

Responsible to: Editor-in-chief

Type of job: permanent (with three months probation)

Salary: commensurate with the skills, education and experience



Ziarul de Garda (ZdG) is the leading investigative weekly newspaper in the Republic, catering for both Romanian and Russian speaking audiences. For over fourteen years our ground breaking investigations have led to building a unique and devoted audience in search for good quality content. The content we produce quenches our audience thirst for information and truth in a fair, accurate and balanced way. Currently ZdG is exploring innovative ways to nurture and build new audiences on social media. We are looking for a bright, ambitious and innovative manager to design, lead and implement our Social Media strategies. Young professionals are encouraged to apply.



(this list is not exhaustive; new duties may be assigned)


  • Manage all aspects related to ZdG’s social media properties: short and long term planning, content production, publishing, promotion, audience engagement and analytics
  • Design, update and present on regular basis the social media strategy to directors, production teams
  • Work closely with the newsroom staff to identify the social media content to be produced
  • Produce ZdG’s content for social media consumption on daily basis: text, photos, graphics, videos and lives
  • Produce original “social media first” content on daily basis: text, photos, graphics, videos and lives
  • Schedule the publishing of the social media content 24/7
  • Create and run paid social media campaigns using Facebook Ads and Google Adwords
  • Identify ways, plan and generate organic traffic on the social media properties on daily basis
  • Generate and respond to the audience engagement in a timely manner
  • Use the analytics to improve the quality of the social media content and increase the impact
  • Keep up to date with the latest social media developments and trends
  • Evangelise the social media use, new technologies and platforms with the ZdG staff
  • Attend conferences and exhibitions related to social media




  • Fluent in social media platforms especially in Facebook Pages, Facebook Groups, Facebook Insights, Facebook Ads, Twitter, YouTube and Google Adwords
  • Familiarity with content marketing concepts
  • Track record as a technology “early adopter”
  • Excellent copywriting skills in Romanian and Russian
  • Excellent design and production skills (graphics and videos)
  • Excellent public speaking skills (confidence in front of an audience)
  • Excellent customer service and community engagement skills
  • Excellent behavioral psychology and analytical skills
  • Being able to produce social media audiences reports: quantitative and qualitative
  • Budgeting
  • Curiosity
  • Adaptability
  • Business savviness
  • Be an excellent communicator, both verbally and in writing (Romanian, Russian and English)
  • Be able to work well with a wide range of people from different parts of the business, internal and external
  • Be a team leader, able to inspire others
  • Be able to manage different projects at the same time
  • Be organised and methodical
  • Be able to work well under pressure
  • Have good presentation skills
  • Excellent computer skills is a must
  • Advanced level and hands-on experience with graphic design and video editing software such as Adobe Photoshop, Adobe Premiere and Adobe After Effects
  • Be energetic and passionate about independent media
  • High ethical and  moral values in tune with ZdG’s vision and mission


  • At least a BA or MA in Communications Studies or related fields, from a reputable university


  • At least 5 years combined working experience in media and social media management

To apply send a letter of intent and your CV to recruitment@zdg.md till 15th of August 2018. The letter should be in English, no less than three hundreds words and should explain why do you think this job is fitting best your career ambitions. The CV should also be in English Language and it should contain the contact details of three people that can be approached for references/information related to your past jobs.

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