Extended deadline: UNICEF LRPS-9182275 Communication campaign to support the ongoing promotion of Bebbo parenting app in Moldova



UNICEF LRPS-9182275 Communication campaign to support the ongoing promotion of Bebbo parenting app in Moldova

Extended deadline: UNICEF Moldova invites interested companies to submit their proposals for a Communication campaign to support the ongoing promotion of Bebbo parenting app in Moldova.

The overall goal of this campaign is to continue the promotion of Bebbo app among would-be parents and caregivers of children under 6 years of age, in order to reach 30K downloads in the first year of the campaign, having a retention rate of 80% or higher.

Objectives:

  • As a result of this 6 months campaign, the Bebbo app to reach 15,000 more downloads in Moldova (reaching 25, 000 downloads in total – since the official launch – with the goal to reach 30,000 until May 2024);
  • To increase commitment of the involved ministries and partners to support and implement the promotion activities on the importance of the App;
  • To galvanize support from partners – corporate, parenting groups, education, and healthcare experts;
  • To reach at least 10 media mentions during the campaign, and have at least 3 engaged influencers who would constantly mention about the Bebbo app on their profiles;
  • In 6 months of the current campaign, the app to reach at least 10,000 new parents via practitioners, home visiting nurses, community health mediators, nursery workers and pre-school teachers

Qualifications and experience: 

For submission of proposals, the selected agency must comply with the following requirements and present the necessary documents: 

  • Demonstrated experience in designing and conducting multi-media communication campaigns at the country level including development and deployment of appropriate media products across multiple platforms and channels. 
  • Contractor must be an experienced PR & communication agency, with at least 5 years of presence on the market and relevant experience. 
  • Prior positive experience of working with UNICEF/ UN is an asset. 
  • Contractor must guarantee timely delivery of products. 
  • Contractor must have the ability to work under pressure and be flexible enough to adjust to UNICEF’s needs and expectations.

 

Bid Submission Deadline: 25 May 2023 11:00 (EET)

Bid clarifications. Proposers are required to submit any questions in respect of this RFPS by e-mail to Cristina Dorogan at cdorogan@unicef.org. The deadline for receipt of any questions is Tuesday, 23 May 2023, 17:00 (EET).

The official address for e-mail submission is: chisinautenders@unicef.org, no other UNICEF e-mails in cc.

Proposals should be submitted in 2 separate e-mails: Technical Proposal and Request for Proposal for Services Form (page 3 of the LRPS-2023-9182275) in one e-mail and another separate e-mail for the Price Proposal.

E-mail subject should contain the number of the Request for proposals LRPS-2023-9182275.

 

For additional details on the proposal submission rules please refer to the point 1.2 Instructions for proposal submission page 5-6 from the RFPS document.

Additional details on the assignment and how to apply please find in the Terms of References-Annex B enclosed in the RFPS document.

RFPS document  is published at: UNDP Moldova | Tender: Extended: UNICEF LRPS-9182275 Communication campaign to support the ongoing promotion of Bebbo parenting app in Moldova

 







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