TENDERE, ACHIZIȚII ȘI CONTRACTĂRI ÎN MOLDOVA

1. BACKGROUND

‘Strategic Communication and Support to Mass Media in the Republic of Moldova’ (hereafter StratCom or Contractor) is a four-year project funded by the European Union (EU). The overall objective of the project is to support the successful implementation of democratic reforms in the Republic of Moldova by increasing the visibility of the EU and its assistance to the country, thereby contributing to a stable, prosperous, and democratic future for all its citizens.

Video content plays an increasingly important role in digital communication, social media engagement, and narrative building, particularly on platforms such as TikTok, Facebook, Instagram, YouTube, and Telegram. High-quality, credible, and engaging video materials are essential for communicating EU support, countering disinformation, and reaching diverse audiences in Moldova.

These Terms of Reference (ToR) aim to support the StratCom project in ensuring professional video production services that contribute to impactful communication on democratic governance, EU values, and European integration.

To achieve this, the StratCom project seeks a professional video production company or individual expert capable of delivering creative, technically sound, and timely video products tailored for digital and broadcast use.

2. SCOPE OF ASSIGNMENT

The selected Contractor (hereafter the Contractor) shall provide video production services to the StratCom project (hereafter the Beneficiary) on a planned and ad-hoc basis.

The services will support:

• Communication campaigns and outreach activities;
• Social media and digital platforms (with emphasis on short-form video);
• Visibility of EU-funded actions and achievements;
• Counter-disinformation and strategic messaging efforts.

The Contractor shall:

• Conceptualize, film, edit, and deliver video products based on briefs provided by the Beneficiary;
• Produce different video formats, including but not limited to:
  • Short videos for social media;
  • Event videos and highlights;
  • Interviews and testimonials;
  • Explainer and narrative-driven videos;
• Ensure that videos are visually engaging, accurate, and aligned with EU communication and visibility requirements;
• Provide creative input on storytelling, pacing, and visual style;
• Work in close coordination with the Beneficiary to:
  a. Agree on scripts, storyboards, and key messages;
  b. Confirm filming schedules, locations, and access;
  c. Agree on delivery timelines, formats, and subtitles if required.

At the start of the assignment, the Beneficiary will provide relevant background information, messaging guidance, and branding/visibility requirements.

3. TIMING OF THE ASSIGNMENT

December 2025-August 2027

4. DETAILS OF THE ASSIGNMENT AND DELIVERABLES

Upon request and receipt of duly authorized instructions, the Contractor shall provide the following deliverables:

Core deliverables may include:

• Fully produced and edited videos in line with the agreed brief;
• Short-form video versions adapted for social media platforms;
• Subtitled versions (Romanian, Russian, and/or English, when requested);
• Still frames or short clips extracted from videos for online promotion.

Technical and quality requirements:

• Videos delivered in Full HD (1080p) or higher resolution, unless otherwise agreed;
• Formats suitable for web, social media, and broadcast use;
• Professional sound quality and color correction;
• Compliance with EU visibility rules and branding requirements.

The Contractor shall:

• Use its own technical and human resources (camera, sound, lighting, editing software);
• Ensure professional conduct during filming, including respect for consent, confidentiality, and protocol rules;
• Deliver outputs according to agreed timelines;
• Provide at least one round of revisions per video (unless otherwise agreed);
• Respond promptly to ad-hoc or urgent video requests.

Geographic scope:
Primarily Chisinau and other locations in Moldova, as required.

Inputs:
The Beneficiary will:

• Provide content briefs, messaging priorities, and campaign context;
• Facilitate access to events, locations, and interviewees;
• Review and approve scripts and final outputs.

5. REQUIREMENTS FOR CONTRACTORS

The Contractor must meet the following criteria:

• Be a legally registered entity or an individual legally eligible to provide services;
• Have at least five years of experience in video production and editing;
• Demonstrate relevant experience in producing videos for international organizations, development projects, public institutions, or large communication campaigns;
• Provide a portfolio of similar video work (links required);
• Have professional equipment and software suitable for high-quality video production;
• Demonstrate capacity to deliver multiple assignments within short timelines.

The Contractor shall participate in coordination and review meetings with the Beneficiary, when required.

6. EVALUATION

The award of the contract will be made to the offer determined to be:

• Technically responsive, compliant, and acceptable; and
• Having received the highest combined score based on the pre-defined weighted technical and financial criteria.

7. SUBMISSION OF OFFERS

Interested candidates are invited to submit the following documents:

• Profile of the consultant/company (max 2 pages), outlining relevant experience and suitability for the assignment;
• CV(s) of key personnel involved in the assignment;
• Portfolio of video work (links or files);
• Financial quotation (rates per video, per day, or per package; editing and subtitling costs indicated separately, if applicable).

The bid, as well as all correspondence and documents relating to the bid, shall be written in English. All financial information should be provided in Euro.

The full package must be sent by email at: anastasia.chistol@eu4moldova.eu no later than December, 30, 2025, COB.

Please mention in the subject line: “Provision of VIDEO PRODUCTION SERVICES”.