Achiziții de bunuri și contractări de servicii

within the development cooperation project “Support for the Implementation of the RESTART Reform in Moldova” — Ministry of Labour and Social Affairs of the Czech Republic (MoLSA), in cooperation with the Ministry of Labour and Social Protection of the Republic of Moldova (MMPS)

The Ministry of Labour and Social Affairs of the Czech Republic (MoLSA / MPSV), in cooperation with the Ministry of Labour and Social Protection of the Republic of Moldova (MMPS), invites eligible economic operators to submit bids for the complete development, implementation and evaluation of the media campaign “My Profession, the Future of Moldova”, carried out within the development cooperation project “Support for the Implementation of the RESTART Reform in Moldova”

Contracting authority: Czech Republic – Ministry of Labour and Social Affairs (MoLSA)

Type of contract: contract for services

Estimated value (maximum): CZK 1,400,000, VAT 0%, i.e. EUR 57,695; this amount is the maximum permissible bid price and may not be exceeded

Bid price: to be stated in euros (EUR), VAT 0%

Language of bids: English or Romanian

Place of performance: Republic of Moldova

Publication date: 12.08.2026

Deadline for submission of bids: 20.08.2026, 10:00 a.m. CEST / 11:00 a.m. Moldavian time. 

Object of the procurement

The subject of the public contract is the provision of services consisting of the complete development, implementation and evaluation of the media campaign “My Profession, the Future of Moldova”, aimed at increasing the attractiveness of studying and practising social work among secondary school students, including lyceum students, aged 15–19 in Moldova. The campaign will be implemented through a hybrid model combining institutional communication, authentic stories and school-based activities.

The performance includes, in particular, the following activities:

• production of a central campaign video (approx. 60–90 seconds);
• creation of a series of short videos featuring stories of students, graduates and social work practitioners;
• design and implementation of the campaign’s visual identity;
• management and distribution of content on social media (in particular Instagram, TikTok and YouTube);
• implementation of school-based activities, including workshops, debates and “Social Work Days”;
• preparation of career information packages for schools (posters, QR codes, online information hub);
• support for the organisation of regional roadshows and debates; and
• creation of a simple online information hub entitled “Study Social Work”.

The campaign will be implemented in two main phases: 2026 (campaign preparation and launch, with the official launch planned for September 2026) and 2027 (second campaign wave and evaluation, until May 2027). The subject of the public contract is defined in detail in Annex A of the Tender Documentation – Contract, in particular in its Annex No. 2 (Specification of the Deliverables).

Bids will be evaluated according to their economic advantageousness, based on the following criteria: bid price in EUR VAT 0% (40 %), quality of the creative campaign concept (30 %), quality of the production approach and project team (20 %), and distribution and outreach strategy (10 %).

Qualification requirements are set out in the Bid Form (Annex B). Among other requirements, the supplier must have provided, in the last 5 years, at least 2 significant (comparable) services with a value of at least EUR 14,500 each.

Submission of bids

Bids may be submitted only in electronic form, by e-mail to jan.beranek@mpsv.gov.cz, with a copy to filip.novotny@mpsv.gov.cz, subject to the following conditions:

• documents forming part of the bid may be submitted exclusively in the following formats: PDF, DOCX, XLSX, RTF or ZIP;
• the maximum total data volume per e-mail is 15 MB; and
• the subject line of the e-mail must read: Contract “Implementation of a Media Campaign Promoting Social Work Education and Practice in Moldova” – Bid – Do Not Open.

Deadline for submission of bids: 20 August 2026, 10:00 a.m. Bids submitted after the deadline will not be taken into account. The contracting authority will confirm receipt of each bid in writing no later than the following working day.

Requests for clarification of the tender documentation may be submitted in writing, electronically, no later than 2 working days before the expiry of the deadline for submission of bids, to the administrator of the public contract: Jan Beránek,  jan.beranek@mpsv.gov.cz, with a copy to filip.novotny@mpsv.gov.cz.

 All communication with the contracting authority must be conducted in writing.

Tender documentation

The complete tender documentation is attached to this announcement and consists of:

1. Tender Documentation For A Small-Scale Public Procurement Contract;
2. Contract On Implementation Of Media Campaign;
3. Annex No. 2 to the Binding Contract Template – Itemised Budget;
4. Annex B – Bid Form. The bid consists of the completed Bid Form, including the annexes specified therein.

Contact person

Administrator of the public contract: Jan Beránek, Ministry of Labour and Social Affairs of the Czech Republic — jan.beranek@mpsv.gov.cz (copy: filip.novotny@mpsv.gov.cz)