TENDERE, ACHIZIȚII ȘI CONTRACTĂRI ÎN MOLDOVA

Technical Support Services for the Organization of Where’s the Money Campaign 2026

1. Background

“Strategic Communication and Support to Mass‐Media” is a four-year project launched on September 1^st, 2023. The overall objective of the project is to support the successful implementation of democratic reforms in the Republic of Moldova, through increased visibility of EU and EU assistance provided to the Republic of Moldova, thus ensuring a stable, prosperous, and democratic future for all its citizens. The communication and visibility activities undertaken in the framework of this project should make clear reference to the Association Agreement (AA) and the Deep and Comprehensive Free Trade Agreement (DCFTA). 

The overall purpose of the project is the development and delivery of a positive and impactful communication, on EU support for the Republic of Moldova, via an overarching horizontal communication strategy and campaign activities, as well as provision of support to the mass media.  

In 2026, StratCom Project will launch a series of gross roots events mixed with intensive social media & media communications under the Where’s the Money Campaign.  The campaign seeks to:

• Make EU support visible at local level: showcase concrete, human-centred examples of EU-funded projects across Moldova (infrastructure, healthcare, agriculture, SMEs, education, energy), turning abstract funding into relatable stories.
• Increase understanding and recognition of impact: ensure people can clearly answer - “What did the EU fund in my locality, and how does it improve my life?”
• Strengthen trust in EU assistance by presenting transparent, on-the-ground results, reinforce the perception that EU funds are well used, impactful, and address people’s real needs.
• Debunk myths and counter misinformation: provide clear, evidence-based narratives that dismantle claims such as “EU money isn’t visible”, “the EU doesn’t fund real projects”, “They give with one hand and steal with another”, “The EU has hidden interests”.
• Expand communication beyond institutional channels: reach audiences outside the “EU bubble” through grassroots engagement, storytelling formats, local ambassadors, and community-level events.
• Mobilise communities as message carriers: enable beneficiaries, local leaders, and young people to share authentic testimonials—moving communication from “top-down” to “people-to-people”.
• Boost engagement across digital platforms: use short videos, maps, carousels, local stories, and influencers/journalists’ partnerships to extend reach and drive high interaction with campaign content.

2. objectives

The campaign will cover 9 districts & 1 municipality and will combine field visits, public events, digital storytelling and local media engagement.

The districts covered by campaign are: Briceni, Floresti, Telenesti, Orhei, Calarasi, Hancesti, Cimislia, Rezina, UTA Gagauz Yeri, and Balti.

Timeline: May – September 2026

The overall objective of this assignment is to contract a professional service provider that will deliver comprehensive technical, logistical, creative and coordination support to ensure the effective planning, implementation, promotion and monitoring of the “Where’s the Money?” Campaign in all targeted districts.

Specific objectives include:

• Ensuring high-quality organisation of district-level visits and key public events;

• Securing strong local participation and visibility;

• Producing compelling multimedia content;

• Achieving measurable communication impact at both local and national levels.

3. SCOPE OF WORK

The Contractor shall ensure the delivery of the following components:

3.1. Promotion and Communication

The Contractor shall:

• Develop a Communication Action Plan for the entire campaign, including key messages, target audiences, communication channels, timeline, KPIs and risk mitigation measures;

• Develop a detailed Social Media Plan for each of the 10 covered districts/municipality, covering: Pre-visit promotion (teasers, announcements, countdowns); Real-time coverage during visits; Post-visit amplification and storytelling; and ensure its implementation/management

• Develop the campaign visual identity (in Romanian and Russian) and key campaign messages

• Templates for social media posts, stories, reels covers;

• Event branding materials (banners, stage backdrops etc.);

• Identify and select a team of messengers (journalists, influencers, artists) to participate in the district tours. Each district visit team shall include a minimum of: 1 journalist, 1 influencer, 1 artist or public figure. Selection criteria shall include: Proven popularity and credibility among target audiences; Strong social media presence and engagement rate; Alignment with campaign values; Availability; Commitment to publish content (reels, stories, posts) on their personal social media channels and/or in collaboration with Europe Café platforms. The Contractor shall ensure contractual arrangements with selected messengers and coordinate their involvement throughout the campaign. The messenger teams may vary from one district to another, although is recommended to keep almost the same team during the trips. In districts where Russian is predominantly spoken, messengers should have a strong command of Russian.

3.2. Design, Video and Photo Production

The Contractor shall ensure:

• Production of approximately 50 high-quality reels, including: Teasers before district visits, Real-time coverage, post-visit recap and storytelling videos.

• Production of a minimum of 50 visual materials, including: Facebook event covers, Countdown visuals, OOHs, Infographics/visuals with figures and data on EU investments per district, Quote cards and testimonial visuals.

• Provision of professional photo services for a minimum of 21 working days.

• Editing, subtitling (RO/RU and where relevant EN), branding and optimisation of all audiovisual materials for digital platforms (IG, FB, TikTok, YouTube).

• Ensured placement, management and monitoring of social media content based on the social media plan.

• Delivery of all raw and edited materials to the StratCom Project in agreed formats.

3.3. Event Management

Each covered district will include two days of activities. The Contractor shall:

• Coordinate field visits to EU-funded projects, including: Infrastructure projects (kindergartens, schools, roads, energy installations, etc.); SMEs and entrepreneurs supported by EU programmes; Civil society organisations and local public authorities; Social institutions and community initiatives. The list of EU-funded initiatives will be provided by the StratCom Project.

• The Contractor shall develop the detailed itinerary in close coordination with the Project, ensuring balanced representation of: Infrastructure, business and civil society; Different demographic groups (youth, elderly, women, men, vulnerable groups, etc.).

• Each district shall include at least one key public event (open-air or in-house: such as sezatoare, claca, discussions, gathering, concerts etc).

The Contractor shall:

• Propose and develop the event format in coordination with the StratCom Project (e.g., open-air events, indoor formats, cultural events, debates, talk shows, interactive community gatherings such as sezatoare, claca).

• Develop event concepts and agendas in partnership with selected messengers.

• Ensure that the journalist, influencer and artist act as central figures of each event.

• Identify and involve additional relevant local figures (artists, opinion leaders, community change-makers), where appropriate.

• Ensure full event implementation, including: Venue identification and booking; Site setup and dismantling; Stage, branding and technical setup; Security, safety and accessibility measures; On-site coordination of staff and volunteers.

3.4. Community Mobilisation

The Contractor shall:

• Collaborate with local public authorities and community leaders to ensure extensive promotion of visits and events at district and neighbourhood levels.

• Design and implement mobilisation strategies to ensure strong local turnout.

• Develop interactive elements such as: Quizzes and games about EU investments; Public Q&A sessions; Community competitions; Engaging educational or entertainment components.

• Encourage local ownership and participation to maximise long-term communication impact.

3.5. Technical Support

The Contractor shall provide:

• All necessary technical equipment (audio systems, microphones, LED screens, lighting, projectors, generators where required, etc.).

• Professional technical staff for setup, operation and dismantling.

• Real-time troubleshooting and contingency solutions during events.

3.6. Logistical Support

The Contractor shall ensure:

• Transportation of equipment, materials and personnel to and from all event locations.

• Coordination of travel arrangements for messengers and technical teams.

• On-site logistics coordination during all activities.

3.7. Reporting and Monitoring

The Contractor shall submit:

• District-level campaign reports including: Attendance figures (estimated and/or registered); Description of activities conducted; List of visited projects;

• Visual documentation;

• Social media performance reports including: Reach, impressions, engagement rate, views; Performance of influencer content;

• Comparative analysis per district.

• Estimated audience reach.

• A final consolidated campaign report, including: Achieved results against KPIs; Lessons learned; Recommendations for future initiatives.

4. DELIVERABLES AND TIMELINE

The Contractor shall deliver the following outputs in accordance with an agreed implementation calendar (to be finalised during contract signature):

4.1. Preparatory Phase

Inception meeting with the StratCom Project team;

Submission of:

• Detailed Communication Action Plan;

• District-level Social Media Plans (10 districts/municipality);

• Campaign visual identity package (RO & RU);

• List and profiles of proposed messengers (journalists, influencers, artists);

• Draft event concepts and formats;

• Detailed implementation timeline;

All preparatory deliverables shall be subject to approval by the StratCom Project prior to implementation.

4.2. Implementation Phase

For each of the 10 districts/municipality:

• Organisation and implementation of 2-day field visits;

• Organisation and implementation of minimum one key public event in each covered districts/municipality;

• Production and publication of agreed number of audiovisual and visual materials;

• Coordination with local authorities and stakeholders;

• Submission of district-level reports

• Content production and publication shall follow the approved social media calendar and ensure continuous visibility throughout the campaign period.

4.3. Finalisation Phase (Final Month)

Submission of:

• Consolidated campaign impact report;

• Full analytics report (social media);

• Archive of all produced materials (raw and edited);

• Lessons learned and recommendations document.

deliverables

• A total number of 10 districts/municipality covered as part of the Where’s the money campaign
• At least, 10 events organized
• Minimum 50 reels produced
• Design of a minimum 50 visual materials
• Full communication campaign coordination, implementation and reporting

6. Eligibility and Qualification Requirements

Eligible bidders must demonstrate:

6.1. Legal and Operational Capacity

Registration as a legal entity in the Republic of Moldova;

At least 3–5 years of proven experience in event management and/or strategic communication;

Financial capacity to manage a multi-district campaign.

6.2. Technical Expertise

Demonstrated experience in nationwide communication campaigns;

• Proven experience in organising large-scale public events (minimum 300–500 participants);

• Strong portfolio in social media content production (video, reels, graphics);

• Experience working with influencers, media and public figures;

• Capacity to provide technical and logistical services across multiple regions.

6.3. Team Composition

The proposed team shall include, at minimum:

• Project Manager (overall coordination);

• Communication Specialist;

• Event Manager;

• Technical Coordinator;

• Video production team;

• Graphic designer;

• CVs and portfolios must be included in the application.

7. Evaluation Criteria

Bids will be evaluated based on a best value-for-money approach, considering:

7.1. Technical Proposal (70%)

• Proposal outlining the approach to the scope of work;
• Portfolio of works;
• Timeline for project completion

7.2. Financial Proposal (30%)

• Cost-effectiveness;

• Clarity and transparency of the budget breakdown;

• Justification of costs in relation to proposed activities.

• Only bids that meet the minimum technical threshold will proceed to financial evaluation.

8. Budget Structure

The financial proposal shall be submitted in EUR and include a detailed breakdown per budget line,

The maximum available budget for the implementation of this campaign is 110,000 EUR.

9. Coordination and Reporting

The Contractor will work under the direct supervision of the StratCom Project team.

Regular coordination meetings (online and/or in person) will be organised:

During the preparatory phase (weekly or bi-weekly);

During implementation (before and after each district visit);

During final reporting phase.

All strategic decisions, key messages and visual materials shall be approved by the StratCom Project prior to publication.

10. Visibility and Compliance Requirements

All activities and materials must comply with:

• EU visibility and communication guidelines;

• Branding requirements provided by the StratCom Project;

• National legal requirements related to public events, safety and data protection.

The Contractor shall ensure proper acknowledgment of EU support in all materials and public interventions.

11. Ethical Standards

The Contractor shall:

• Ensure non-discrimination and inclusivity in all activities;

• Promote gender balance and diversity in representation;

• Ensure accuracy and fact-based communication;

Respect data protection and consent requirements for photo and video materials.

12. proposal submission requirements

Interested contractors must submit the following:

• A detailed proposal outlining their approach to fulfilling the assignment.
• A portfolio of similar national wide previous projects, including Caravans, gross roots big events, cooperation with artists, influencers.
• CVs of key team members.
• A budget proposal with a breakdown of costs.
• Timeline for project completion.

Please note that the Project is subject to Value Added Tax (VAT) at 0%. Please present your prices accordingly. Offers should be priced in Euros.

13. evaluation criteria

The evaluation of offers and selection of the service providers will be based on the best value for money principle. The most economically advantageous offer is selected on the basis of a 80/20 ratio between technical quality (creativity and alignment with project objectives, quality and relevance of the portfolio, proposed timeline for project completion) and the price (cost-effectiveness of the proposal).

For the technical score, points out of 100 will be given by the Evaluation committee.

The technical score is calculated using the following formula:

Technical score = (final points out of 100 of the technical offer in question / final points out of 100 of the best technical offer) x 100

Technical proposal weighing:

• Maximum 35 points - Proposal outlining the approach to the scope of work;
• Maximum 35 points – Portfolio of works;
• Maximum 30 points – Timeline for project completion

For the Financial score, points out of 100 will be given by the Evaluation committee for the lowest overall amount of deliverable costs. The financial score is established using the formula:

Financial score = (lowest overall amount of deliverable costs / overall amount of deliverable costs of the financial offer in question) x 100

14. selection process

The selection process will be documented to ensure transparency and accountability. The Project reserves the right to negotiate aspects of the video production (content, cost, timing, etc.) prior to entering into a contract with the provider of the most advantageous offer. The Project also reserves the right to cancel this request for offers in certain circumstances, such as when no qualitatively or financially worthwhile offer has been received or there are insufficient responses.

Offers must reach the Project office at the address below by no later than 16:00 local time on 23 March 2026. All offers shall be submitted in electronic format (Word or PDF) by e-mail to the following address: anastasia.chistol@eu4moldova.eu. Only offers received before this deadline will be considered.

All companies which submit offers will be informed if their offer has been accepted shortly after the selection of the most advantageous offer has been made.

For further information and delivery of offers (by e-mail – any supporting materials such as copies of videos should be delivered to the address below by the same deadline):

Anastasia Chistol

E-mail: anastasia.chistol@eu4moldova.eu

15. Notification of award and signature of the framework agreement

The successful participant will be informed in written that their offer has been accepted in accordance with the instructions set out in the call for offers.

The other participants will be, at the same time as the notification of award of the successful participant is submitted, informed by email that their offers were not retained.

Within 5 days of receipt of the Agreement already signed by the Contracting Authority, the selected participant shall sign and date the Agreement and return it to the Contracting Authority.

Failure of the selected participant to comply with this requirement may constitute grounds for annulling the decision to award the Agreement. In this event, the Contracting Authority may award the framework to another framework participant or cancel the procurement procedure.