Extended 21.03.2021 Creative agency to develop the image of a Moldovan soya processing company and labelling of the non-GMO certified soya products

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  1. Context/Background of the Assignment:

In April 2018, the implementation of EU/Austrian Development Cooperation (ADC) funded Project: “Increasing the competitiveness of the agri-food sector through integration to domestic and global value chains in particular in the soya sector” started. The three years (April 2018- August 2021) project is implemented by Donau Soja - together with its consortium partner the Moldovan NGO Pro Didactica and aims to improve existing quality standards and to strengthen capacities in vocational education and training in agriculture. The project further complements the Moldova-component of the regionally organized Strategic Partnership between ADA and Donau Soja, which supports the building of sustainable and inclusive value-chains for GMO-free and organic soya in Bosnia and Herzegovina, Serbia, Moldova and the Ukraine.

The project is focused on the following four components:

  • Component 1: Enhancing capacities for innovation and education in agriculture in Moldova
  • Component 2: Increasing access to market and advancing the demand for certified and organic agri-food products on national and foreign markets.
  • Component 3: Use of standards and certification to raise the performance of value chains
  • Component 4: Promoting an enabling environment for ensuring quality standards in the agri-food sector (including organic agriculture and products) and alignment of Moldova’s legal framework and policy documents to EU quality standards.

One of the main objectives of the project is to increase access to markets and expand the demand for certified and organic agri-food products on national and foreign markets and to cope with the market demands all involved value chain participants’ first need to be strengthened and then continuously supported. Regarding domestic utilization, opportunities exist in building integrated value chains for feed and livestock producers. As a prerequisite of domestic demand, consumers need to be aware and better informed about issues related to the importance and the current state and future of agriculture, up and down sides in food production including quality standards in the agri-food sector, food safety, and its relevance and impact on the environment, as well as on human and animal health.

  1. The objectives of the assignment

Genetically modified (GM) crops were introduced to the market in the mid-1990s. With all controversies they stirred, they seemed to have been endorsed by farmers with their cost-saving benefits. In contrast, it is often mentioned that consumers are not receiving any direct benefit from them and are not even aware when they consume such GMO with their food. Biotech companies may list a number of potential benefits to consumers, such as reduced use of herbicides and pesticides in crop production, improved nutritional values of foods, or reduced food prices. Such “benefits” do not seem compelling enough to offset potential risks required to take in consuming GM foods.

Under the current circumstances, consumers must take an extra step to avoid GM foods, for instance, by purchasing foods labeled as non-GM products (which is rare or almost missing in Moldova) or organic foods.

For over 20 years, Moldovan company Angromix SRL provides the market in the Republic of Moldova with high quality natural vegetarian foodstuffs. The company produces over 30 types of soy and chickpea products, using local raw materials. Particular attention is paid to the quality of the raw material and absence of GMOs and pesticides.

Among the company's products are: soymilk, humus, pâté, soy cheese, tofu cheese, falafel and burgers, produced from the local soybean variety - "Aura". The shelf life of the products is as short as 7-10 days, which indicates their natural content.

  1. The objectives of the assignment

Recently, Angromix SRL implemented the ISO 22000 and the HCCP Standards with the support of Donau Soja, in the framework of the European Union financed and ADA implemented project aimed at soya value chain development. Moreover, the company will be audited in 2021 to get the non-GMO produced certification according to Donau Soja non-GMO Standard. This will be the first Moldovan company to be certified by the respective standard.

In this context, Donau Soja Moldova office invites local creative agencies to submit their offers with the view to develop the image of Angromix SRL as a producer of “non-GMO produced” certified soya foodstuffs and develop the design for the following labels and visual materials, based on the Donau Soja “Standard production labelling”:

 

Printed materials:

  • labelling for the soya products (soymilk, pâté, soy cheese, tofu);
  • visual boards (divider) to be attached to the shelves with the respective products in the supermarkets;
  • tasting booth design;
  • one banner and two roll-ups;
  • revise the company’s letterhead and business card, by including the “non-GMO produced” logo.

 

Video and audio material:

  • 1 advertising slogan (in Romanian and Russian)
  • produce a 20-30 sec. advertising video (in Romanian and Russian).
  • produce a 20-30 sec. advertising audio reportage (in Romanian and Russian).

The Values:

  • Sustainability: Biodiversity (pesticides), crop rotation, land use change, deforestation, SDGs
  • Regionality: farmers,
  • Non-GMO

Additional topics:

  • Soya (soya fields, farmers on the field, farms, landscapes)
  • food (product pictures, people eating, food on table)
  • value chain: show the production steps of soya products
  • customers shopping (right to choose, right to know, each decision matters)
  1. The timeframe of major activities is summarized  below.

 

Month/year

2021

Activity

March

April

May

Sign the contract, assign the team

by the 25 March

   

Produce the visual materials. Develop the concept for audio and video materials

 

By 15 March

 

Address Donau Soja Team feedback on visual materials. Produce the video and audio materials

   

By 30 April

Submit the final materials, finalize the assignment

   

By 17 May

 

  1. Required Offer Documents

 

  1. Cover Letter

The offeror’s cover letter shall include the following information:

  1. Name of the company or organization
  2. Type of company or organization
  • Address
  1. Telephone
  2. Fax
  3. E-mail
  • Taxpayer Identification Number
  • Official bank account information
  1. Other required documents, as for example: copy of registration or incorporation in the public registry, or equivalent document from the government office where the offeror is registered shall be included as attachments to the cover letter. The company has to be legally authorized to undertake the work on required services and company profile and business license must be provided as part of the offer. 
  2. Brief description of similar assignments undertaken by the company previously.
  1. Description of Methodology, concept and implementation ideas
  1. Cost Proposal

The cost proposal is used to determine which proposals represent the best value and serves as a basis of negotiation before award of a contract.

The price of the subcontract to be awarded will be an all-inclusive fixed price. All cost information must be expressed in EUR.

The current assignment is conducted in the framework of the Part I of the EU’s Programme Development of Rural Areas in the Republic of Moldova, implemented based on the Framework Agreement between RM and the European Commission regarding foreign assistance, signed in Brussels on 11 May 2006, ratified through the Law no. 426-XVI from 26 December 2006. Hence, the offerors must not include VAT and customs duties in their cost proposal.

  1. Submission of offers and deadline.

Proposals must be submitted electronically only.

Separate technical and cost proposals must be submitted by email no later than 21 March 2021 to the following address:

Elena Anghel, Project Financial Manager

moldova@donausoja.org

Offerors are responsible for ensuring that their offers are received in accordance with the instructions stated herein.

 

 


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