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  4. Campania „Get online week-2011” a fost lansata
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Detalii
26/02/2011

Campania „Get online week-2011” a fost lansata


Get online week can begin!

Euromap

 

The campaign was officially launched on 24th of February at Brussels, during an event organized by Telecentre-Europe AISBL and Interface3 asbl. Our special guest, Neelie Kroes, the Vice-President of the European Commission, responsible for the Digital Agenda, was the first participant of Get online week registered through the online counter. The symbolic gesture is cheering and gratifying, as it suggest the importance of Get online week within the European Digital Agenda.

Throughout the coming days, individual telecentres, telecentre networks, public libraries, ICT companies, education institutions, and thousands of European offliners will engage in hundreds of activities, training events, workshops and much more.

The overall approach of the campaign is based on:

• Using existing Telecentre learners to "bring a friend (or two)" to the centre for the day.

• Encouraging them to think of someone who they know is offline, and who could benefit like they have.

• Provide the existing learners with simple advance collateral in their language on the benefits of being online

Here are just a few examples of themes and audiences that participating countries and organizations will address:

• first click – offline citizens

• jobs online – unemployed, at risk of unemployment

• eCitizenship (supporting online Govt services) – minorities/migrants

• senior surfers – older people and intergenerational

• women online – women, work returners

• online services (e.g. banking services) – all audiences above.

 

More information: http://getonlineweek.eu/

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