Social Media Specialist

1. Background:

Tekwill has been designed as a national public private partnership between the Government of Moldova, USAID, Microsoft, and IBM to answer the needs of the ICT industry to close the gap of the human capital shortage, as well as support the development of the entrepreneurship ecosystem. The initial goal of the project is to contribute to the extension of Tekwill as a sustainable network and deploy its programs on both the regional and national level. The project aims to determine the operation model of the network, business plans for the centers and partners in the regions, deploy scalable activities to connect an estimated 150,000 people to ICT (school and university students, community, etc.), deploy entrepreneurship programs aiming at both scaling up existing programs, as well as create inclusive innovation platforms for the regions with their respective specifics and potential to absorb/apply ICT. We envision a minimum 10,000 beneficiaries, per year, for each pillar, education and entrepreneurship. As a result of the project, two main outcomes are expected: more and better qualified skills and workforce developed leading to a stronger ICT industry in Moldova, as well as creating the premises for a Moldovan start-up program to drive opportunities for companies seeking capital.

The first phase of the project represented a USAID development grant whish was matched by both cash and in-kind contributions of private and government partners that brought significant new resources, ideas, software, technologies and development activities, such as trainings, practical assignments, and mentorship. Private partners included multinational companies, IBM and Microsoft, as well as Information Technology and Communications Association (ATIC) members from the local Information and Communications Technology (ICT) companies. Moldovan government partners Ministry of Economy and Infrastructure, Ministry of Education, Culture and Research, e-Government Center and Technical University have also provided their support. The Technical University of Moldova is hosting the first Tech Center on its premises and has jointly invested resources for initial investment and maintenance costs during the startup phase.

2. Social Media Specialist’s objective:

The Social Media Specialist will be responsible for a updating the social media strategy of TEKWILL.

3. General responsibilities:

- Creating and publishing engaging content on ALL social media platforms of TEKWILL (Instagram, Telegram, Twitter, Facebook, LinkedIn, YouTube) as well as content update on other associated pages;

- Cooperation with the designer for visual content creation for published materials;

- Cooperation with each TEKWILL program team (program managers, social media specialists, marketing specialists) to reflect on the social media pages of TEKWILL their scope of work, activities, events and achievements;

- Collection and coordination of outreach posts in social media;

- Responsibility for community management on the social media platforms: growing the community, interacting with the community, offering feedback & answering questions;

- Responsibility for audience engagement;

- KPI connected to: published content, quality of content, pages growth, content interactions, qualitative feedback;

- Responsibility for regular reporting of managed pages performance.

04.  Reporting

The Social Media Specialist will report directly to the Project Director and Executive Director.

5. Qualifications:

Education:

BSC or BA degree in marketing, social media.

Experience:

At least 2 years of relevant experience in social media platforms management

Language Skills: Excellent oral and written communication skills. Fluency (including reading, writing and speaking) in Romanian/Russian and English is required.

Computer Skills: Very good knowledge in PC Office applications (Word, Excel, Outlook), knowledge of SMM and graphic design programs is an advantage.

Personal Skills:

• Reliable, accurate and systematic;
• Goal-oriented, independent, committed, innovative and motivated;
• Able and willing to learn and acquire new knowledge relevant to the function;
• Excellent social and interpersonal communication skills and team spirit;
• Full time availability for work at TEKWILL premises.

6. Deliverables:

• Activity Report and continuation proposal;
• Monthly/semi-annual/final reports;
• Other required.

7. Place of performance

The consultant will perform his/her duties in Moldova, as indicated in the SOW.

8. Application process

Interested candidates shall submit CV and motivation letter, in English, to osuruceanu@ict.md. The subject of the email will include the following information: Name/Surname/ ,,Social Media Specialist”.