Terms of Reference for Behavior Change Communication Campaign



Terms of Reference for Behavior Change Communication Campaign (BCCC)

The Healthy Life Project to Reduce the Burden of NCDs is funded by the Swiss Agency for Development and Cooperation (SDC) and is implemented by the Swiss Tropical and Public Health Institute (Swiss TPH) in Moldova. The first phase of the Healthy Life Project took place during the years 2016-2020. In the second phase, the project is continuing to support the Ministry of Health and, in close collaboration with national partners to prevent the major non-communicable diseases (NCDs) through modern health promotion and improvement the quality of medical services for NCDs patients. The second phase of the project was initiated in October 2020 and will last until 2024.

The vision of Project is that Moldova achieves its 2030 UHC and health related SDG targets, and that its people enjoy greater health and wellbeing. Following this vision, the goal of the project is to contribute to the improvement of the health status of the Moldovan population, especially in rural areas through the reduction of the burden of NCDs.

Three outcomes are defined to archive this goal:

  • Outcome 1: National health institutions promote WHO best buys and work in an evidence-based and multisectoral manner to increase health literacy of the population
  • Outcome 2: Quality integrated services, underpinned by regulations and education of service providers, improve the prevention and management of NCDs
  • Outcome 3: People take responsibility for their own health, demand their rights, and hold decision-makers to account for reaching even the most vulnerable NCD patients.

The Healthy Life Project facilitates health promotion activities at community and individual level. In this regard, the Project elaborated the Behavior Change Communication Strategy (BCCS) and Action Plan Framework on reducing dietary risk factors (salt, sugar, and trans-fats) of the main non-communicable diseases based on the principles of social marketing. BCCS will be a tool for health promotion specialists at the national and local levels to implement the Behavior Change Communication Campaign (BCCC) at local level, involving the relevant local actors (e.g. the local public health, health sector, education, industry, HoReCa, trade, etc.) and using the social marketing principals in the health promotion.

In this regard, the HLP is looking for a communication agency, with experience in social and digital marketing, to develop a creative concept and materials for the Behavior Change Communication Campaign (BCCC) on reducing the consumption of salt, sugar, and trans-fats. The Campaign will be implemented in 7 raional towns and 14 pilot-communities as an extension of the 3 national information campaigns titled "Choose what you eat!", being complemented by a training/capacity building component.

This assignment will start as soon as the contract for the provision of services is concluded and will last until September 30, 2023.

The application shall contain:

  • Company profile (short description 1 page, examples of similar campaigns – links);
  • Copy of the company registration certificate.
  • CVs of the key staff involved in the realization of the campaign.
  • 3 creative briefs for BCCC.
  • Financial offer. The prices will be indicated in MDL at the 0% VAT rate.

For more information please consult the detailed TOR: https://www.viatasan.md/terms-of-reference-for-behavior-change-communication-campaign-bccc-1-54 

The application shall be sent to the HLP email address: info@viatasan.md

Application deadline: January 11, 2023, 24:00. Proposals received after that date will not be considered.

 







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