OPEN CALL FOR CREATIVE AGENCIES: Creation of 6 educational videos about Moldova IT Park and its special regime

Looking for: Creative Agency

Country: Moldova Republic of

Starting date: Earlier November 2021

Project title: Creation of a presentation video and 5 educational videos about Moldova IT Park and its special regime

Beneficiary: Moldova IT Park (MITP)

Instructions to Offerors for Assignment – Creative Agency to develop 6  presentation / educational videos about Moldova IT Park and its special regime

To apply, kindly read the terms of references, attach the following documents and submit through the following email: community@moldovaitpark.md no later than 30.10.2021

1. Technical proposal (proposed methodology describing the actions to be taken for successfully completing the assignment) in a free format. Please attach your company profile, including the list of similar projects and the key creators / talents involved.

2. Financial proposal in a free format (in MDL, including VAT – to be specified if you are or not a VAT payer).

3. Your template draft contract for providing similar services.

BACKGROUND

Since 2018, the creation of Moldova IT Park has been the most important initiative for developing the Moldovan IT industry and increasing its competitiveness at regional level by significantly reducing the tax burden (single tax of 7% of sales revenue), facilitating immigration documentation of expats, reducing bureaucratic barriers and virtual presence in the park for IT companies operating in Moldova.

In 2019, the International Telecommunication Union recognized Moldova IT Park as one of the best global practices in promoting and developing the IT ecosystem.

As of now, Moldova IT Park is the largest local entrepreneurial IT community gathering 870 companies, out of which 150 companies with foreign capital from 34 countries and over 350 newly created companies after the launch of the IT park. These companies generate over 12,000 jobs with an average monthly salary of 28,000 MDL and an annual turnover exceeding 5.2 billion MDL.

Moldova IT Park developed its Strategy 2021-2025 and successfully was approved during the General Assembly with the residents. One of our priorities is to acknowledge and educate existing and potential MITP residents about various subjects of interests. To make that possible we believe that one of the best ways is to develop several educational videos (teasers) that will highlight in a creative and clear mood key messages about Moldova IT Park. We expect to sensitize the IT community and make them familiar about the benefits of joining and being resident of Moldova IT Park.

SCOPE OF WORK

Moldova IT Park is looking for a service provider / creative agency that will develop 1 presentation video of Moldova IT Park (short 40 sec version and extended 2-3 min version) 5 educational videos about Moldova IT Park special regime, particularly focusing on: fiscal regime, IT Visa program, social security benefits for employees and application procedure.

The selected company will work closely with Moldova IT Park team that will provide the technical content/script/text to be used for the videos. The major tasks of the selected company are:

  1. Develop video concept and scenarios (in line with MITP new branding);
  2. Script copywriting – ensure a clean, well-structured and catchy text. Ensure key messages are being communicated clearly.
  3. Video creation – shooting and editing ready-to-be-published videos.

OBJECTIVES AND EXPECTED OUTPUTS

Main outputs expected from the Creative Agency are 6 (5 educational videos and one presentation video of 40 sec.) videos in HD, based on the ”gross” script provided by MITP. Specifically, the Agency has to provide following outputs:

No

Deliverable/output

Expected period

1

Video concept development

First week after signing the agreement

2

Script revamp based on MITP branding

First weeks after signing the agreement

3

Copywriting, narration, translation and subtitles in Russian and Romanian

First two weeks after signing the agreement

4

 Draft of six fully-produced videos (5 of them of approximately 2-3 minutes (depending on the technical content to be messaged) and one 40 sec. in length) in 1080p (HD) resolution (length to be advised based o the script). The clips will be published on various social media channels (Youtube, Facebook, Instagram, etc.)

First four weeks after signing the agreement

5

Final version of six fully-produced clips of in 1080p (HD) resolution

First 5 weeks after signing the agreement

ELIGIBILITY AND QUALIFICATION OF THE BIDDER

Experience

  • At least 5 similar projects executed successfully;
  • Outsdanting videography, content creation, communication and marketing skills of the involved team.

DOCUMENTS TO BE SUBMITTED

  • Technical proposal developed on the basis of the current RfP on a free format
  • Financial proposal in MDL (including VAT)
  • Company profile
  • Professional references (is a plus), including the links to relevant projects

 

Thank you and good luck!


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