Achiziții de bunuri și contractări de servicii

Communication and Social Media Consultant (individual or company)

Terms of Reference

1. Justification

In 2022, Moldova adopted Law No. 367/2022, establishing a legal framework for three types of alternative childcare services for children under 3 years old: employer-based, individualized, and family-type creche. These services are designed to complement the existing early education system and are regulated through Government Decision No. 572/2023, which sets clear standards for caregiver qualifications, infrastructure, and safety.

As a direct response to these legal developments, Street Child established the first 20 family-type crèches in Moldova, offering a practical and community-based solution that enhances access to quality alternative early childhood care. In collaboration with national authorities, the initiative also included the renovation of 5 public facilities and the training of 94 educators from both public and private sectors to ensure high-quality learning environments.

Looking ahead, Street Child aims to expand this model by identifying and supporting the next generation of entrepreneurs who love to care for children 0 to 3 years old and are interested in opening a family-type creche. The participants will benefit from dedicated mentorship and training for early childhood, accredited locally and internationally.

By investing in educational innovation, Street Child is laying the foundation for a national network of family-type crèches, empowering communities, advancing gender equity and women economic empowerment, and ensuring that every child, regardless of background, has access to quality early education.

2. Objective

Street Child Moldova is seeking to collaborate with a Communication and Social Media Consultant to strengthen our digital communication strategy and implement a targeted paid social media campaign aimed at promoting Family-Type Crèches to attract new service providers.

The main objective of the collaboration is to raise awareness and generate interest among potential childcare providers—nannies, parents, educators, and local entrepreneurs—encouraging them to open family-type crèches across Moldova.

Through a series of sponsored posts and articles, the Consultant will support the campaign by:

• Promoting the benefits and community impact of the 20 newly created family-type crèches;
• Sharing inspiring stories and good practices from current providers, including male carers as role models to promote gender equality in the care sector;
• Highlighting the support and mentorship offered by Street Child to applicants (individual caregivers, early childhood educators, social workers, and other eligible individuals);
• Promoting training and educational opportunities for future childcare providers;
• Raising awareness about the importance of early childhood development (ECD), using existing evidence and resources.

3. Deliverables

The Consultant will deliver the following:

• Social Media Campaign Plan
• Improve the visibility and engagement of Street Child Moldova’s Facebook page, ensuring a consistent and professional presence on www (youtube, instagram, linkedIn, google).
• Sponsored Articles and Posts to:
• Showcase the benefits and impact of family-type crèches on communities;
• Include clear calls to action for potential new service providers;
• Feature current providers and highlight good practices and success stories;
• Promote male role models in caregiving to challenge stereotypes;
• Highlight participation in ISSA and ICDP training programs, showcasing real experiences and benefits;
• Disseminate educational video content (from INTC and others) on early childhood development (0–3 years).
• All topics will be integrated into articles for other platforms dedicated to the subject.

4. Justification for the selection of the Consultant

We are looking to collaborate with a team or a company who has proven experience in promoting services and projects, both in the private sector and within NGOs. Prior experience working with or promoting public institutions is considered a strong asset.

5. Contract duration

The consultancy contract is set for three Months.

6.Deadline for applicants

30 July 2025

7. Contact

Please send your application with a Letter of Interest and Portfolio to Cristina.virschi@street-child.org,

Cristina Virschi, Project Coordinator, Street Child Moldova.