National communication consultant to support Moldova Social Innovation Lab (MiLab) in the new media, branding and engagement activities

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Vacancy Number: Pr18/01717

Location: Chisinau, Moldova
Application Deadline: 1 June 2018, 14:59 (GMT+2:00)
Type of Contract: Individual Contract
Starting date: 14 Jun 2018
Reference to the project: Moldova Social Innovation Hub
Expected Duration of Assignment: June – December 2018
Submission Instructions:

Proposals should be submitted by pressing the "Apply Online" button no later than 1 June, 2018.

Requests for clarification only must be sent by standard electronic communication to the following e-mail: [email protected]. UNDP will respond by standard electronic mail and will send written copies of the response, including an explanation of the query without identifying the source of inquiry, to all applicants.

The United Nations Development Programme in Moldova is committed to workforce diversity. Women, persons with disabilities, Roma and other ethnic or religious minorities, persons living with HIV, as well as refugees and other non-citizens legally entitled to work in the Republic of Moldova, are particularly encouraged to apply.

Supporting Documents:
Terms of Reference
Individual Consultant Procurement Notice
Offeror's Letter confirming Interest and Availability
Personal History Form (P11)
UNDP General Conditions of Individual Contract


There is a fast shift taking place in the realm of public policy and development program design around the world. Rise of democracy, spread of modern technologies and knowledge, but also shrinking resources of the public and development organizations in the face of increased complexity and interconnectedness of the social challenges, mean that design and implementation of public policies and development programs has seized to be under the exclusive remit of the selected few.

Along with the opening up of the public policy space, the rise of civic activism has changed the way the Governments approach public policy development, service delivery and engage with the citizens. These trends put the Governments under increased scrutiny, leading to more transparency and accountability. Moldovan Government has also sought to ensure more openness and transparency in interaction with public, including through implementation of E-transformation agenda and setting up the on-line Aid Management Platform (AMP). The Government has increasingly looked to tap into expertise and solutions from other sectors and wants to move towards ‘networked governance’ solutions to the issues it faces daily.

UNDP Moldova, through MiLab, has supported national counterparts in embarking on several innovative projects that seek to apply innovative approaches to engage with citizens and enable people to contribute stronger to the country’s development. Some previous examples include: gaming for youth employment; applying behavioural insights for TB treatment; the piloting of the Public Service Evaluation Tool; ImiPasa platform for civil reporting; participatory measurement of multidimensional poverty, and others.

MiLab acts as a multilateral platform serving to engage actors from different sectors (public, private, non-profit, etc.) to seek and experiment with innovative approaches to the society’s problems. MiLab’s work is closely aligned with the Government’s priorities and structured around three key service lines:

  1. Public service reengineering: Support national action plan on the modernization of public services, together with the colleagues from the e-Government Centre and Public Services Agency, helping to apply innovative tools (design thinking, behavioural insights, data, etc.) to better achieve reform agenda on the modernisation of public services;
  1. Evidence-based policy-making: Promote evidence-based policy-making by supporting the use of alternative data for policy design and robust tools (e.g. randomised control trials) for policy impact evaluation;
  2. Public engagement and crowdsourcing for policy: Support Government’s engagement with citizens around strategic policy priorities through collective intelligence.

Scope of work

The national consultant is expected to provide support to various MiLab interventions as it regards communication, outreach, various visibility activities and capacity building undertakings through:

  • Evaluating the MiLab branding and communication strategy and updating it for the objectives and goals identified jointly with project team for 2018, updating the Annual Communication Plan;
  • Identify target audiences, beneficiaries actual and potential, and develop and implement strategies for engaging and influencing them. Ensuring the development and implementation of project’s communications and branding/positioning strategy and communication plans for MiLab in general and each intervention under implementation in 2018;
  • Developing effective new media campaigns and ensuring efficient dissemination of results achieved within each intervention through tailored written and audio materials, v/blogs, social media among others;
  • Identify and communicate about novelties in innovations field to the Lab’s target group, locally and internationally, identify the proper channel of communication in each case;
  • Develop MiLab’s online community, by engaging with stakeholders via social media and other channels;
  • Develop and distribute press-releases, success stories, blog posts, photo essays, newsletters;
  • Facilitate development of a wide range of promotional materials: printed, web, visual - audio and video;
  • Take and edit photos, take stock of all photos of the project;
  • Maintain and increase database of MiLab subscribers, ensure increased hits on the website and reach of the social media accounts;
  • Manage MiLab’s social media accounts: Facebook, Twitter, Medium, SlideShare, Flickr, YouTube and website: to ensure consistency of both language versions based on corporate requirements and maintain the content up to date.
  • Provide analytical, and administrative support in the delivery of events, workshops and seminars;
  • Contribute with inputs to Final Evaluation notes after each event (results achieved, lessons learned, recommendations for similar future events);
  • Contribute to UNDP Moldova social media and web presence;
  • Consultant shall ensure monitoring and evaluation of the communication and outreach activities through monthly brief narrative reports to MiLab team;
  • Strictly observing UNDP standards and practices related to communication and visibility efforts, including applying a gender sensitive approach to communications; all developed materials shall be adapted into Romanian/English/Russian depending on the specific requests from the Project team.

Requirements for experience

  • At least three (3) years of progressively responsible experience is required in communication and digital communication, including public relations, management of social media account or consultancy;
  • Proven experience in developing communication/public relations strategies and action plans;
  • Proven experience of developing and conducting online campaigns and building social media presence is an asset (please include a portfolio of campaigns/ accounts managed);
  • Records of writing reports, researches, articles and/or blogs;
  • Experience in similar assignments with international organizations is an asset.

Documents to be included

  1. Proposal:

    (i) Explaining why they are the most suitable for this position;

    (ii) Portfolio with samples of:

  • written media materials (press releases, articles for online media portals or blog articles)
  • evidence of developing and conducting online campaigns or social media accounts managed
  1. Financial proposal in USD;
  2. Personal information (Personal History Form/P11) including records of past experience in similar projects/assignments and concrete outputs obtained with the three references;
  3. Offeror's Letter confirming Interest and Availability.

Financial proposal

The financial proposal shall specify a total lump sum amount per work day (8 hours). The payments will fall in installments and are based upon output, i.e. upon delivery of the services specified in the TOR.


No travel costs are envisaged by this assignment.

In the case of unforeseeable travel, payment of travel costs including tickets, lodging and terminal expenses should be agreed upon, between the respective business unit and Individual Consultant, prior to travel and will be reimbursed.  UNDP should not accept travel costs exceeding those of an economy class ticket. Should the IC wish to travel on a higher class she/he should do so using their own resources.

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